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Posts made in June, 2014

What is Your Website Missing?


online_store_front_400_clr_14518.pngHave you positioned  your Website to take advantage of today’s consumer?  Did you know that according to a report by Google’s “Zero Moment of Truth,” nearly 46% of mobile phone users do research from their mobile phone about a product or service.  That’s nearly 50% of smartphone users researching from their mobile device!  Yes, that’s just research from a mobile device.  How BIG is the research number from ALL devices?

Think about how we have changed as a consumer?  There was a time when we needed to visit a store and physically inspect the product we wanted to buy.  Today, we can watch videos, read testimonies and customer reviews and compare prices from our home, office or the local park.  In fact, just yesterday I ordered a product online from my iPad after researching, reading reviews, watching a YouTube video and comparing prices.  Within minutes I had done my due diligence and purchased a product from my in-law’s home from my iPad!

How does this affect you and I as small business owners?  First, we need to rethink our Websites, and put ourselves in the consumer’s shoes as to what they really expect and want from us.  Most consumers today are researching and looking for information.  Consider this Website, – and look at how you can not only find information about the product, but watch a video demonstration.  I encourage you to watch the video, because it’s fun, entertaining, and informative!  I would also venture to say that if you were buying an espresso machine and found this Website, you would probably be incline to use their services?  Why?  Because it’s interesting, fun, and helpful about things you might want and need to know about coffee gear.

As a small business owner, consider incorporating videos like this onto your Website to help explain the product (or service) to your online shopper.  Remind yourself that many of today’s consumers will be “virtual” shoppers, and you can still help them with their product specifics, it’s just presented in a different format.  In fact, take the products or questions that many of your store visitors have, and turn those into videos.  If your walk-in customers have specific questions, chances are your Website visitors will have those same questions that need answered.


If you choose to ignore serving the shopper who is researching online, you will no doubt miss out on a large sector of potential business, and your Website will fail to attract and retain your visitors.  With just a few minor changes, you can grow your small business using today’s technology.

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