I remember hearing one of my favorite golfers, Tom Watson comment about his joy for playing golf in the rain. Tom said that he liked the rain because it eliminated 70% of the golfers from the tournament because they simply “gave up!” I believe the same can be said for our real estate industry, a large percentage of agents have “given up” and left the business (physically or mentally) because of the current economic conditions. As a speaker and real estate coach I find it beneficial to continue a full-time career in the trenches listing, selling and managing real estate. Yes, I said all three because like so many changes our industry takes from time to time, it is imperative for many brokers to go back to wearing the hat of selling broker/manager to survive the current storm. This was a common trait for many of real estate brokers during the 60’s, 70’s and 80’s real estate era. What is interesting is the fact that I’m discovering the huge sector of business available that is going untapped! In the early 1980’s we learned to survive the real estate crisis by being creative with financing alternatives, implementing basic prospecting techniques and staying motivated by listening to positive and uplifting tapes in our automobiles. Today, you can turn on your XM satellite radio and listen to ten to twenty “stinking thinking” news stations all telling you that real estate is dead and the economy is crumbling.
My advice for those of you who do not want to be a part of the 70% who are throwing in the towel today?
- Get back to the basics! Knock on doors, work fsbo’s, expired’s and your sphere of influence on a daily basis. Yes, daily!
- Listen to positive CD’s, MP3’s and read inspiring books.
- Set goals, and write your goals down and read them every day. Read daily!
- Remind yourself that you’re a winner! Yes, it’s okay to be a Stuart Smalley in your can and remind yourself of positive affirmations.
- Remember, this too will pass. Our great nation has seen many similar events and we have always rebounded to bigger and better things.
Yes, 70% of the agents may be gone, but I trust you’ll join me as being part of the 30% who will stay around and reap the benefits of what’s still out there and what’s to come!