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Posts made in September, 2008

Why Real Estate Agents Don’t Blog – Part II

In my first blog post about this subject I noted that I felt the main reason real estate agents do not blog is because they don’t know how to blog. As I teach social networking classes to other real estate professionals I am constantly reminded that most real estate professionals have no clue how to blog, where to blog and what to blog about. In my second point on “Why Real Estate Agents Don’t Blog,” I want to focus on the biggest blogging enemy of all, “time!”

Most Real Estate Agents Don’t Have Time

For most bloggers, trying to fit in an extra 15 or 30 minutes a day to blog can be a struggle. It’s been nearly three weeks since I last posted “reason #1” on why real estate agents don’t blog, and in all honesty I did not mean to wait so long to blog about point #2. So how do you combat the time issue and making yourself begin to write a short piece for your blog? Here are four ways I believe you can overcome the bloggers biggest enemy.

  1. Set an appointment to blog. It’s easy to “not” blog when it’s not a part of your schedule. Today, I made this blog post a task/appointment on my daily to do list. I had work to do at my Blueberry farm, an article to write for Hewlett Packard’s real estate newsletter, a sales meeting post www.RealEstateSalesMeetings.com and yes, a blog post! By placing the blog as an appointment or task on my daily schedule it now becomes a completed item, and time is no longer an enemy to my blogging.
  2. Short and Simple is Good. Don’t feel as though you have to write a long blog piece every time you sit down to blog. Short and to the point blogs are often very effective and good. Remember, you’re not writing a term paper for school, just a blog to help drive traffic to your web site, share your experience or network with a colleague. Short and simple is good and is easy to fit into your daily schedule.
  3. Buy a Digital Recorder. There are several good digital recorders on the market today where you can dictate your blog while you are traveling to and from appointments or the office and home. Many recorders will also transcribe your recording into a format where you can proof, edit and post, saving yourself valuable time.
  4. Avoid Writers Block. Sometimes when I sit down to write I get the infamous “writers block.” What do you do when that happens? Don’t sit there wasting valuable time, use your time to take a walk, exercise or read. Many times when I simply take a break from the computer I can free up the writer’s block and get my creative juices going again. So the next time you want to blog but just can’t come up with anything good, step back, take a break and come back to the blog later.

So don’t let time steal your valuable blogging opportunity. As Dion Boucicault once said, “Men talk of killing time, while time quietly kills them.”

Watch for more blog posts on “why real estate agents don’t blog,” time permitting. J

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How Adult Learners Learn

I’ve been reading a lot about how adult learners learn lately, and one thing is for sure, everyone learns differently! This last week I developed a short sales meeting for my real estate sales meeting members on helping real estate agents learn how to stay motivated. As I prepared and researched for this meeting it dawned on me that if people wanted to learn ways to stay motivated, they needed to first know how they learn best. In other words, if I could get my agents to tell me how they like to learn, then I could guide them in what they needed to do to stay motivated.


Step #1 – Take an assessment.


My first goal was to have the agents take a short assessment on discovering how they learn best. You can find this assessment at www.AgelessLearner.com. There are several free assessments at their site you can use. After a few short questions and some addition to your totals in each column you will quickly find out if you learn best through visuals, auditory or kinesthetic. Once you discover your best learning method, move on to step #2.


Step #2 – Know What Your Learning Style Requires


As the web site points out from www.agelesslearner.com (the assessment):


If your primary learning style is visual, draw pictures in the margins, look at the graphics, and read the text that explains the graphics. Envision the topic or play a movie in your thoughts of how you’ll act out the subject matter.


If your primary learning style is auditory, listen to the words you read. Try to develop an internal conversation between you and the text. Don’t be embarrassed to read aloud or talk through the information.


If your primary learning style is tactile/kinesthetic, use a pencil or highlighter pen to mark passages that are meaningful to you. Take notes, transferring the information you learn to the margins of the book, into your journal, or onto a computer. Doodle whatever comes to mind as you read. Hold the book in your hands instead of placing it on a table. Walk around as you read. Feel the words and ideas. Get busy—both mentally and physically.


Step #3 – Apply Your Learning Style to Motivation


Now that my team members knew how they learned (most being visual in my situation) I was able to help them apply their proper learning style to staying motivated in a down-market. For visual learners that meant putting pictures up of goals they had, photos with motivational sayings, and yes, writing their goals down and reading them every day.


For the auditory learners (like myself) we are motivated through tapes and CD’s, listening to others speak and I believe positive affirmations. It’s funny; I had never done the assessment until my sales meeting and found out that my best way to learn was through auditory. Today I practiced using positive affirmations in my car on my way to speak to a group of real estate professionals in St. Louis and I must admit it was a “big” help for me to stay motivated throughout the day.


Kinesthetic learners need to just get out and “do it!” Prospect, cold call, and begin doing the things they need to do to become successful. Doing it will help you stay motivated and give you that sense of accomplishment.


Finally


Once my team members discovered their best learning method, I encouraged them to use the correct applications to recharge their batteries and to go out and get motivated! In a down economic market people need to learn ways to stay motivated. To me, it only makes sense to first know how we like to learn, then, apply those strategies to motivational skills to help us meet our goals and achieve our dreams.

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Don’t Quit!

Remember in school when you were required to run laps for Physical Education, or had to perform a certain number of exercises to complete an assignment? Did you ever want to quit? We all do. I love the old saying with regards to being knocked down. It’s not how many times you’re on the ground; it’s how long you stay down there! Last week one of my real estate agents told me she did not know how much longer she could hold on due to the economic downturn in our real estate market. This statement did not come from a rookie agent, but from one of my agents who has been in the business for a long time and who is a good producer. As I teach real estate classes around the U.S., I am beginning to see the hurt and frustration on many of the faces in class. Everyone is trying to remain positive but down deep the effects of this economic downturn is beginning to take its toll. Tom Hill offers a “wonderful” weekly newsletter, www.EAGoal.com, and always offers some great motivational tips, great books to read and interesting web sites. This recent article encouraged me about Og Mandino. Read what Tom has to say about a guy who wanted to quit, but decided not to do so:
Augustine “Og” Mandino (December 12, 1923 – September 3, 1996) was a “sales guru” and the author of the bestselling book The Greatest Salesman in the World. He remains one of the most inspirational and best-selling authors today. His books have sold over 50 million copies and have been translated into over twenty-five different languages. He was the president of Success Unlimited magazine until 1976. He had been inducted into the National Speakers Association’s Hall Of Fame.

According to the 1930 U.S. Census, Mandino was named after his paternal grandfather.

Mandino was once the editor of a high school paper and planned to attend the University of Missouri’s journalism school. But in the summer of 1940, before Mandino was able to enter college, his mother died suddenly from a massive heart attack. This happened while Mandino’s mother was in the kitchen preparing his lunch. After the incident, Mandino decided to work in a paper factory until 1942. Afterwards, Mandino joined the United States Army Air Corps where he became a military officer and a bombardier. He flew for thirty bombing missions over Germany on board a B-24 Liberator during World War II. It was also during this time that Mandino flew with fellow pilot and movie star, Jimmy Stewart. Mandino kept a personalized 8 X 10 photograph of Stewart. This photograph hung on the wall of his home office where he wrote his books.

After his military duties, Mandino discovered that many companies were not hiring many former bomber pilots. As a result, he became an insurance salesman. Traveling on the road and sitting in bars at night, Mandino became an alcoholic. He was unable to keep a job. As a result, Mandino’s wife, together with their only child, left him. One wintry November morning in Cleveland, Mandino almost tried to commit suicide. But as he sorted through several books in a library, volumes of self-help, success and motivation books captured Mandino’s attention. He selected some titles, went to a table and began reading. Mandino followed his visit to the library with more visits to many other libraries around the United States. He read hundreds of books that dealt with success, a pastime that helped him alleviate his alcoholism. It was in a library in Concord, New Hampshire, where he found W. Clement Stone’s classic, Success Through a Positive Mental Attitude, a book that changed Mandino for the better.

Mandino eventually became a successful writer. His works were inspired by the Bible and influenced by Napoleon Hill, W. Clement Stone, and Emmet Fox.

Visit Og Mandino’s web site:

http://www.ogmandino.com

I used this recent story along with some other information for my weekly sales meeting subscribers at www.RealEstateSalesMeetings.com to remind them that regardless of your situation or circumstance, stay positive, have a good mental attitude, and “don’t quit!”

If you would like a copy of my recent sales meeting at no charge, send an e-mail to John@RealEstateSalesMeetings.com and I’ll be glad to share the handouts and Power Point with you.

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